Here's the problem, though. It's hard to trust Kimberly-Clark because the company's actions have not lived up to its rhetoric. The company has often said - prominently in its 2005 sustainability report and as recently as March, 2006, in its proxy statement to shareholders - that its corporate policy "prohibits the use of wood fibers from ... ecologically significant old-growth areas, including ... temperate rainforests in coastal British Columbia."
Several months later, Greenpeace researchers who dug into U.S. Customs records and questioned K-C suppliers issued a report called "Chain of Lies" saying that K-C was, in fact, purchasing wood fiber from the coastal forests in British Columbia.
Subsequently and to its credit, K-C did an internal review and found that it had, in fact, "purchased a small amount of wood chips" that were "derived from logs harvested from the British Columbia coastal area."
Oops.
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