Good on ya Maz. My kids know I don't buy Nestle, but I think I should do like you and show them why too, so they don't enter the world as an adult blind to all this. They see things as they are. My daughter already knows my opinion on marketing - having been to many seminars, I know the nasty tricks they play. I know how they play on human psychology to make you feel like you need something, are not adequate enough with something, or have to have something to be 'in' with the crowd. I tell them ads are all there to tempt you to buy things, often that you don't need. And my daughter now tells me, I don't like the ads on TV mum, I don't listen, because I don't need those things. It's great that children can recognise that as individuals, all that matters is them, not what other people think they need or what they should be like - and companies will do whatever they have to, to make you think otherwise.