I DID watch a great movie and suggest everyone watch it, this week! Great Kiwi film that I got free tickets for - THAT kind of payment I'm ok with; watch my film for free, see what you think and if you like please plug vigorously. But not, watch my film for free then I'll pay you for each endorsement. For me, the payment is hoping someone else gets the same messages from the film that I did that just enhanced my lived experience.
I listen to the ABC and my DS has only ever watched ABC - he doesn't know about the big, bad commercial world yet! So, I guess I'm already converted and can only add so much by way of perspective in here