I didnt realise osteopathy was considered an alternate therapy? mmm

To asnwer your question - I think so, but I think there are other contributing factors as well. My GP is very open to nautral therapies himself though and will often recommend osteo/naturopathy/acupuncture instead or in conjunction with western treatments.
DS' first naturopth visit was at 7 weeks, and his osteo shortly after that.

It helps when health professionals have that sort of open attitude toward it also, and that different treatments are becoming more well known and more accessible

Case in point, my GF was pg in 2001, and we went to the Mind Body Spirit expo and saw a stand being run by a couple of Doulas, with info about doulas etc, and my friend and I looked at each other and though - yeah right who'd want one of those...

Obviously now I know better

Similarly the way that things like flower essences, aromatherapy oils and homeopathics (i.e. brauer) are sold in pharmacies now, makes them a lot more accessible and, for want of a better word, normalises them for some poeple who may not have considered them in the past.

Sites like bellybelly help too