Honestly, I'm not sure that you get what you pay for. I've seen repco brand bikes in Bigw and they are cheaper, but they still look just as good a quality as the repco bikes we have paid nearly $300 each for from an independent toy shop. If they are growing out of them pretty quick, the cheaper ones would realistically be the better option because though cheap, they still aren't going to wear them out quicker than what they will grow out of them and when they are a lot older, then spend the big $$ on a bike.