Sounds awesome Bath!!
Ta Sorry if I got a bit sensitive about the BFing thing.... I guess it seems to me that bottles are over-represented in the world of childhood illustrations and toys. I only want to kinda even up the balance.

What I am hoping to do is create something different to what's already out there. There are a million "A is for Apple" representations out there... I reckon a product that uses an alphabet more in tune with the kind of things we talk about in BB (ie gentle parenting) would be great to try.