I don't buy for many friends as tend to just buy for their kids instead as it all adds up. But the friends I do buy for spend $20 - $50 depending what it is and if its a joint pressie with partner.

Friends kids $5 - $30 depending on what I just bought some awesome gifts in Riot art and craft that are on special and got great sets for $2.99 and $4.99 normally $10 - $20 each for these sets!