I think when you look at it in context the "baby killer" picture is not offensive. I think if it was published in a different place, eg. a parenting mag, then it could be taken as deeply offensive to many people.

I am just wondering, is the article intended to highlight the dangers of formula or the benefits of breastfeeding? I have always been more of the belief that if you want to promote something, like BF, that it is better to highlight the positives. By that I mean I don't think that a good way to promote BF is by listing all the reasons why you shouldn't FF. It's like saying "Buy a Ford because Holden's suck for these reasons". Besides, as we have seen here, that sort of argument gets you nowhere. All it does is put mothers (or Holden fans) on the defensive.

But having said that, I agree with Sushee that with some people a few shock tactics wouldn't go astray although I wonder if it wouldn't make them more close minded. Not many of us like to admit when we are wrong!