You are right, advertising in general is all about spin and how to put a good slant on things and when you look at it in context, the marketing of toddler milk can be compared to how other health or nutrition products are advertised also. And I am taking my preg vitamins every day to supplement my diet! It just really annoys me how this ad is so blatantly misleading! It is saying to parents, now that you are no longer BF or using infant formula, you need to use toddler milk because it is the "next step", like how at 6 months or so the "next step" is starting solids.

I didn't mean to criticise anyone who uses toddler milk, just the way it is advertised. As someone who FF both my babies and, to be perfectly honest, will probably FF our new baby, I am the last one who could criticise others for using formula! That ad just really ****s me