DH and I were talking about this ad last night, he reckons it's stupid too as it gives the impression that the toddler drink is made out of breastmilk - if you didn't know anything about baby formula you could be forgiven for thinking that is the case.

Anyway I said to him, if the mother bear is so concerned about giving her baby the milk "from another species" why did she stop breastfeeding in the first place? To which he said, "Bears have sharp teeth". LOL I had a chuckle (you had to be there)