Formula Companies Pushing Toddler Milk

[*Efjay*]

Brooke, I think you make a valid point here when you said

But by the time my daughter was old enough to start toddler milk., Id obviously been on formula with her for 1 yr, so why shouldnt those companies be allowed to advertise their toddler milk products - because by then they are not targeting women to not BF and FF, they're reaching women who either have not BF, or have ceased BFing.

I think that is very true & agree that they should be allowed to advertise their products as long as its an ethical way (which we all agree on). They are allowed to advertis their toddler milk products its just a pitty that this stupid ad sliped through as ok.


It would be interesting to see how some mothers/parents would react to the promotion of BFing beyond 12 months. I know that some FFing mothers would get offended by it. The recent post in the punching bag is a good example.
If only the funding was avaliable to be able to make the ad's and have them aired regularly & at a time slot like the toddler milks get. But unfortantly the goverment is a bit behind & the marketing of breastmilk is a non profit type of thing so where do the funds come from? I think if we did see breastfeeding ads more it would stike a nice balance between the 2 options & there wouldn't be so many people getting there nose out of joint about one or the other. KWIM?