Formula Companies Pushing Toddler Milk

[EllyBoo72]

I havent seen the add, and most likely wouldnt take much notice of it anyway, since DS is on cows milk, and has a very healthy well balanced diet and wouldnt need a supliment like that.

[Fee]

Is toddler milk something you'd use if you stopped BFing before 12 months? I've got no idea about any of this!

I'd love to BF Cooper until at least 12 months but I'm probably going to have to go back to work. So I guess I'll need to start weaning him around 9 months? How many BF does a baby that age need per day?

So basically he'll need something until 12 months of age (as I know you can't give cow's milk to babies under 12 months). Is this when you use toddler milk? Or do you have to use formula?

There's a lot to learn for me!

[Melbo]

Hi Fee,

Just either expressed breastmilk (in your case) or an infant formula until 12 months. Follow on formula and toddler milk are not necessary. After that, cow's milk or similar is fine.

With regard to the formula companies advertising their product and the ethics of that ... well most advertising is aimed at getting people to buy something they usually don't really need. Is that ethical? Yes, so long as you know you are watching an advertisement. Advertising is unethical when it is presented as unbiased information and the presenter's vested interest is not openly declared.