You make a good point Mellybubz. Pretty much anything will seem strange if it is not what you are used to. I know that things like extended bf, which I am now a huge advocate of, seemed strange to me when I first came across it, bcos is was a new thing.

It is just difficult to see things changing drastically in the short term. I agree that education in schools would be a great start. Also far more visibility of bfing mothers - but that is hard when there is still a lot of restistance to bfing in public. I guess this is why the discussions about things like dolls bottles start - dolls having bottles is just one of the many things that contribute to bottle feeding seeming normal.

I am not sure what the answer is - I think if there are positive bfing influences around a person, then exposure to a doll with a bottle does no harm. However, some kids will have dolls with bottles and no bfing influences around them. How do you think they will feed their child? And more importantly, what can be done to get more of these kids to grow up to be bfers? I think there a number of things that should be done, and the report from the Inquiry into Breastfeeding has recommended some of them. But in short, we have a long way to go, because we have to totally change the attitudes of our society in general and that is no mean feat.