DH had this problem, we did ICSI with huge success. Male factor problems are a lot easier to treat as the issues are often more straight forward.

I too would be wanting the FS to outline their plan of attack too, no point in flogging a dead horse and doing the same thing over and over when there might be a better action to take to increase the chances if success. Also its very expensive to cycle endlessly, not to mention the physical and emotional strain. DH took menevit and nurefon before our cycle to improve his sperm quality too.

However I wouldn't offer your friend advice unless she has specifically asked for it.