I understand some smaller stores may have issues with it, but really they are just shooting themselves in the foot if they do. I know I have taken photos whilst fridge shopping to keep clear in my mind prices and models at different stores, and some of the stores were fine to use the photos for price match purposes (although I never ended up using the price match as I bought a seconds model instead) - so maybe that is why they have the issue??? They are afraid you will just price match elsewhere??