Might just be my perspective LS. Because we've seen so much breast cancer, it's never been glossed over for me, ever. I've already seen the scars and the chemo treatments and the lymph node testing, surgery site infections etc etc etc. None of it was ever glossy for me and my family, but we've still known about companies donating money to research and despite the pink washing, we are still incredibly grateful for anyone who donates money. Just appreciative for any cent that can stop this or help treat this.

My aunt had it twice before she turned 50, my grandmother twice in her 60's and had a double mastectomy very recently. I have seen her scars and her fake boobs she puts down her bra, watched her vomit as she came out of surgery. If you have never bought into the "glossed over" image of breast cancer in society, that site really is beautiful but nothing new, if you know what I mean? It is the reality I am already well aware of.
And I suppose that is why I think it is so important to share these things, and promote *real* breast cancer awareness and action. While we have experienced it, not everybody has, which is the point I think. Pink Washing is more than cosmetic companies, it is about the whole culture of rose-coloured support (no pun intended). It isn't simply about being aware of corporate greed contributing to the problem in the first place, it is about promoting the truth about breast cancer without gimmicks.