MooGoo is lovely stuff, but as others have said you won't need to use much product in baby's early days! It's mostly a marketing gimmick. Even now we only need to wash DD (3)'s hair about once a week with a pea sized amount of shampoo.

MooGoo's soaps are divine, and their milk wash will be good for the times bub gets dirty or has a poosplosion. It also froths up a little which can be fun later on to play with.