Both Hubby and I love the HAB. Ok, hubby did laugh his arse off at the instructional DVD because its full of 'hippies' (he keeps joking the HAB pocket is for stashing your stash), but he will happily wear it to carry Oliver around in. Both of us find it very comfortable though I tend to wear Oliver a bit lower than hubby. Oliver will happily nap with his face smooshed into my cleavage, and he also now likes facing out too. I never tried to BF in it, for me it was easier to take him out.

We borrowed SIL's Baby Bjorn knock-off (its Fisher Price, I think) for a holiday thinking it would be easier to clip on and off but after wearing it around the house for 15 mins I had to take it off because it was hurting so much - and this was when Oliver was 14 weeks old! Hubby complained it was equally uncomfortable for him. We took the HAB and it was great.

Personally I like the front pocket because you just shove the HAB in the pocket and turn the pocket inside out to hold it all. I can just drop the bag under the pram for when Oliver cracks it and doesn't want to ride - I don't drive so its a long walk home to try and carry him and push the pram.

I probably could have made my own but I looked at the resale value on ebay and decided I couldn't be bothered since I could recoup most of my cost if I didn't like it. I did see a similar sling called a Bear Hug which was cheaper.