I used to turn it on in the morning and next thing you know it was lunch time and still on. The kids would play and do other stuff but would stop and watch for a few minutes at a time. I don't like having it on all the time, so we record their favourite shows so now they tend to watch Play School while eating brekky, Team Umizoomi at lunch time and then depending on how tired we are at night they may watch a bit after dinner, or watch a movie if we are all tired and need time out. I have found they are happier and find so many great ways to entertain themselves without it on and being spring/summer is a big factor here as they are outside for most of the day, in winter they are stuck indoors.