Well I used Happy Event, about $5.50 from the chemist, on Mum's recommendation. She used it through 3 pregnancies, no stretch marks, and it worked for me with DS. So far so good at 32 weeks now with Number Two. Each time I started using it about 3 months along. On the tube it says to keep using it till a month after giving birth which I didn't do with DS, but after reading Satya's post I'll make sure I'll do that this time...(thanks!)

I'm superstitious now and wouldn't dream of NOT using it! Granted, there might be a genetic factor there but I have stretchmarks before from weight gain as a teen so it's not like I'm not susceptible to them. I hate cocoa butter, think it's completely overrated.

Even if it doesn't work it is good for comfort, you may find that your skin gets itchy as it stretches and moisturising is good to help alleviate this. I also use skin friendly shower gels (like Alpha Keri, QV etc) because I find my skin gets very sensitive and dry during pregnancy.