Early on in my pregnancy, I just bought some cheap maternity ones from Target, as it progressed, I went and got fitted in Myer, which probably was a waste of time and money, as once breasfeeding had settled down slightly, I ended up going for another fitting as my boobs grew again. Its definately worth investing some $$'s in a decent couple of bra's - some of the ones I've bought in Target give me a double boob, so I never wear them, whereas the ones I've bought in Myer have lasted me both bubs (and I'm still wearing them )