hey meadsie,
i've had itchiness the entire pregnancy and was told it's the skin stretching. I now apply vitamin E cream (just the homebrand one) liberally from my face, back, nipples, belly, bikini line (yes! that's itchy too), all down my legs, feet and bum.

i get one particular spot that itches insanely for a day and then it 'moves'. sometimes i swear i've been bitten my something... but dh looks and nope, only red fingernail marks.

but be careful, i've scratched myself to bleeding a few times without realising (including once at work on my legs, super embarrassing).

after using the cream, i still get itchy but not as much nor as bad. i just put on more moisturiser on the spot and try not to scratch.

hope that helps you love.
ox