Pain = baby turning??

[boo]

Bubs is sitting in the breech position at the moment (think it's called frank breech?). Everynow and then i've been getting rib pain right where he's head is, it kind of comes in waves and then settles down before it starts again. I've been burning moxa sticks to try and get him to turn and have noticed the pain has been getting worse but it is also a little bit lower down than it was originally. Could this be becuase bubs is trying to turn? When they turn is it something happens straight away or is it a gradual thing?

ETA - forgot to say when i feel the pain if i massage the area to make it feel better i can actaully feel baby's head...