Yep - I'd be picking its bubs!
Not much you can do - you might still find that bubs is floating around for a few more weeks anyway. They tend to start getting "lodged" into really nasty spots after about 33-34 weeks, and thats when it gets even more uncomfy!
You could try some walking, and some all fours workouts to see if they will move, but usually if I'm getting a really uncomfy jab, I give a bit of a poke back to see if he/she will reposition.
Good luck!