T, its the taste of coffee that I crave too - more so than the caffiene thus I progressively switched to the decaf so I could still have coffee and fill the taste craving but with hopefully less caffienne. I used to be almost continous coffee and coke at work and even at home a numbers of coffee in a day so over time I just started my day with the caffienne and made the others on decaf. I also made sure I had a huge glass of water before each one so I wasn't just drinking it for thirst which I had been previously. I am currently down to about 2 a day and the occasional coke - which is huge for me. It wasn't my intention to reduce the number so much as the caffienne level but it just seemed to happen..