A bit OT but...I'm gonna pipe up and say I *love* Weetbix. Main reason, DD1 (never a big eater) skated along near anemia for a while (between the ages of 4 - 8 & flat-out refused to swallow supplements), and Weetbix has the added iron in it. None of the other brands (based on hasty supermarket packet reading) have the iron. Basically I could feed DD a breakfast of Weetbix and a glass of iron-fortified juice and over several weeks her appetite, energy etc would return to normal.