This does bother me too, not so much the introduction of their own ranges but the masses of products we are losing from the shelves to make room for the expansion of their brands. I guess i'm a person who loves choice and to not have much choice bothers me. In fact every time i got to ww or coles i notice more and more products/labels gone. I do believe the grand plan is to eradicate most brands until they only stock their upper and lower home brands and perhaps 1-2 major brands in each product range. Its a sad thing for the small producers of goods who are being pushed out of the market.