I think they were actually trying to convert the hairless ladies out there to go hairy !! They had an older lady on there and she said the reason she has brazillians is due to 'the rug not matching the curtains ...but with this new betty dye, she can go blonde and not have any greys !!!! LOL. Ahhh gosh, im still cackling about it. I loved it when this lady said 'my husband said i look so much younger'....AgRHHHHHHHH