Brushed daily at least, usually before work. Washed as needed (ie when it feels oily and gross) and brushed with conditioner in the shower otherwise that tangled mess has no hope. Just looked at the ends and surprisingly they look fine to me. Only cut when I do it, so once a year maybe It midway down my back. I wore it in a pony tail the other day at work and had a colleague comment that they didn't relise my hair was so long as its usually always in a bun lol.