I don't use a heat protectent, I've tried most of them and I've either hated the smell or they leave my hair crunchy.
I use Redken All Soft heavy cream as a conditioner, then towel dry and use a drop or two of an argan oil product (the main brand name is "moroccan oil" but there are many other brands) and finish with a pump or two of Redken Outshine. Either defuse it or air dry for curly, or blow dry and straighten for straight. Always turns out beautifully soft.
The more exxy straighteners should also have ceramic plates which are kinder to your hair.
I use Keune (from the salon) shampoo and conditioner and moisturising spray. Sometimes I switch it around to Goldwell. They have a little pump bottle of moisturising cream, which I sometimes use to smooth through the ends of my hair.
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