I have a love for Mac products and their lipsticks are worth the effort as they I find I don't eat them off quite as quickly as most. Also the Loreal 6hr lipglosses actually hold fast and they're not super sticky or bad tasting like some.

I always use a waterproof mascara - often Maybelline - because it doesn't smudge down my face in 5 minutes lol.

And the best trick I have recently discovered is using the right brushes!!! If you can find Jane Iredale mineral products they have a cream to powder eyeliner that is foolproof ( if I can use it, this is no exaggeration) and with a little brush, you can instantly achieve a better look with no real effort, bit of mascara and even a tinted moisturiser ... lippy and you will feel like a princess...
Oh Natio mineral powder is lovely too ( and I believe excellent for sensitive skin ).

I have pale and freckly skin too. I've had a couple of trials with make up and I love a good mineral coverage as its so subtle and just evens any redness etc which I also get in my cheeks.

HTH.