Just like hair shampoo, its good to change your facial moisturiser now and then, for a change. Different seasons will see me change my moisturiser too - winter a more creamy heavy one, summer a SPF. FWIW ive used a $100 jar of facial moisturiser, and now currently using a $20 tube (NATIO) . Same diff, same results. You dont need to spend a fortune to get results. GL....