That "Organic Care" one isn't too bad if it's the one I'm thinking of... brown bottle? No parabens etc. I buy it when I can't afford Moo Goo. On the whole though 99% of supermarket shampoos are just fragranced detergents. My teen daughter has independantly decided she doesn't like supermarket shampoos and will only use moogoo now. Generally speaking I wouldn't rave too much about supermarket shampoos but i have never used those expensive salon brands either... I tend to favour ones found in health food stores to be honest. But yes, i have seen that study and the expensive ones fair no better (and usually do worse0 than your average supermarket one... and the supermarket one would be ok for short term use... i just try to keep chemicals to a minimum and that's not easy if you only shop in a supermarket... unless you buy the ingredients to make your own shampoo from scratch that is