Yep. I pay a bit more than that actually. But that's mostly because a bottle lasts for more than eighteen months, which makes it relatively cost effective compared to some cheaper brands which are less concentrated, and it's organic and entirely plant based with no preservatives, parabens, SLS or synthetics (which I react badly too, especially the fragrances found in many products).

A good tip, if you apply moisturiser onto slightly damp skin you use less. Pressing a damp facewasher against your face or spraying a fine mist of water then putting on the moisturiser helps absorption.