To answer you question in the title of the post - just another scam.

If it smells like a dog, looks like a dog, sounds like a dog, , well, it's a dog. A dog that starts with 'A'

Do you really have a 2yo son? Because later on in your post you speak like one who has no children, saying you admire mums and dads raising the future generations.

Anyway, best of luck recruiting your 10-20 members.

And yep, in pyramid schemes, sorry MLM's, the only person that gets rich is the one at the very tip of the top.