Hypocritical in my opinion. We had a similar request a while back, but it was very polite, and was combined with a new policy of allowing fb to be used in the work space ... But with very strong reminders of the code of conduct. Personally I have not and would not view my own fb account at work because what I can see, the sys admin can also see. I prefer my own personal life to remain personal and not muddy the waters. If I felt I needed to have a fb relating to work activity, I would open a fresh fb account using my work email, and restrict that account to only engaging with colleagues or professional contacts. But the request that you describe is outta line, IMO.