I'm a physio, and for part of my career have worked in women's health. There are different types of urinary incontinence, and there are many different solutions treatment options, because there are many different causes and contributing factors.

Arcadia, I'd love to see that article... in my professional opinion, pelvic floor strengthening exercises are far more likely to help than squats, but there are certainly types of urinary incontinence that will not be helped by stengthening the pelvic floor. TBH the only type that might be helped by squats (ie, gluteal muscle and quads strengthening) is functional incontinence, which is where you leak because you can't get to the loo becuase of mobility issues. Interestingly, many women will get leakage when they squat, especially post-partum. And of course, a full squat is physiologically related to relaxation of the pelvic floor - for expulsion of babies, urine and faeces.

For everyone with issues (likey to be at least 60% of women at some stage of their lives) the best thing to do is see your GP and get referred to either a womens health physio or a continence nurse for thorough assessment and diagnosis (which will always involve lots of open discussion of the problem, and although it usually involves a physical assessment, if it makes you very uncomfortable, it doesn't have to be physical). Then, you know what the best treatment options are for your type of problem.

I hate that 'LBL' ad on tv. 'Light bladder leakage' isn't a medical diagnosis, and for them to suggest that there's 'finally a solution', ie, that you can go and spend a fortune on their expensive product and that's going to be all you ever need to do, I think is irresponsible. I think they should say, many women can be permanently helped if they get the right treatment, so go and get it checked out by your health professional, but in the meantime, wear these liners.