i think its a personality/temperament thing - some babies love reading books, others don't! my friend's baby will sit happily on your lap and read until you fall asleep, while another friend's baby does what yours does - squirms, tears at the book, whinges, etc. my bubba is somewhere in between! perhaps keep trying each night or each week, but if he doesnt want to read, dont force it - maybe do something else he loves doing until he's a bit older!