First baby - I bought a few tiny things when I first found out I was pregnant - little things like a singlet with a picture on it, a cute little toy, a baby blanket. I didn't really buy anything else until around the 24 week mark, just because we were living in the NT and I knew we were moving so I'd be able to get a bigger choice of things for a lower price if I waited. Financially things were very tight so I prioritised from the most important to the least important and just got a few things at a time.

2nd baby - started shopping well before she was even conceived! LOL Mostly because I kept finding gorgeous little bits at op-shops etc. I used e-bay quite a lot so in a way that determined the order I found the things I wanted. With my DH away for 4 mths in the middle, some of the bigger items had to wait just because I had very bad SPD and I couldn't manage the physicality of collecting things etc.