It can be strangely empowering when you realise that all those clever marketing campaigns aimed at separating you from your cash just aren't working.
How true! I always say our biggest expense is trying to fix a fragile ego.
Marketers are focused on how to make your purchases come from your heart rather than your head. I studied this at uni! They are trying to sell an emotion. Don't make emotional purchases. Easier said than done! Especially when it comes to revisiting our childhoods ie buying things for our children. For example: My mum never bought me jeans... so I'll be damned if my kids are going to go without the best jeans and lots of them!

Know that, when it comes to shopping, you will be a better person for identifying your emotional weaknesses and resisting them!!!!