Hmm. Kinda torn on this one. Like PZ, I clicked on the link hoping to see a gorgeous *real* BFing shot (complete with Photoshopping, hair makeup and lighting, as they do lol)... not sure how I feel about the photo I saw. I guess as far as I'm concerned, I'm stoked to see BFing represented in any way, just to get it out there and in people's faces and at least get them talking/thinking about it. I'm even okay with the blatant 'sexy' feel of the pic itself (fitting in with all the other 'raunchy' photos), I just don't know that I think it's 'great' because it looks like a doll instead of a real baby, kwim?
If it were a really overdone photo of an actual WAG BFing her baby, I'd probably lean much more toward it being a great idea, but because it looks so fake I kind of feel like it's just taking the mick and therefore, what was the point?