I agree that it's a doll, but it's unlikely that it's photoshopped in (lighting is waaaaay too consistent and there's certain other 'tells'). But that's kinda neither here nor there anyway. Most of the gorgeous, softly lit bf-ing shots (or pregnancy/maternity shots, or any shot that is taken for a professional purpose) have had some retouching work, even if they don't 'look' like it.

What I find interesting is the dichotomy this image shows - it doesn't show bf-ing in a positive light at all. On the one hand - mum is breastfeeding. Yay. On the other, everything about her suggests a huge disconnect between her and baby. She's texting, looking away from her baby (obviously at hunky partner strutting his stuff on the field), blowing bubblegum, holding her baby away from her (despite the 'baby' looking directly at her face she is not making eye contact) - her entire posture suggests disconnectedness.

I don't think that it is the 'page 3' girl aspect of the shot that is disturbing, but that she may as well be absentmindedly pushing the child in a stroller whilst it sucks down on a bottle for all of the maternal connection it shows.