Mmm I agree Dansta, a mention of breastfeeding in school might do well towards normalising things.

I don't think it's necessarily a generation thing, it's just what people have been exposed (lol) to. If you have friends with babies, then b'fing will seem a bit more normal and do-able, if you were like me and rarely saw it, then you might say (as I did at the very first feed) 'this is so weird'. And then my friend said 'you're doing a great job' and I looked down and realised my little guy was so little and dependent on me for food and suddenly it didn't feel weird, it felt normal.

I think the article's a lot of tosh, or misleadingly titled (surprise surprise!) at best. If you titled it 'Most People Aren't Sure How They'll Feel About Breastfeeding When They Do It One Day' then perhaps that would be more accurate.