I have been trawling the news today (not much else to do when away from town on business)
The simple summary of this one is that Gen Y is less likely to Breastfeed due to embarrassment.
Gen-Ys 'embarrassed to breastfeed in public' | News.com.au
As an expectant Gen Y Dad, I am concerned by this, I have no problems with people who make a choice not to breastfeed but I have a problem if someone wants to but feels that they shouldn't.THE mums and dads of the future don't fully grasp the benefits of breastfeeding and are unlikely to do it in public because it's embarrassing, a study suggests.....
.....More than 50 per cent of women believed it would be uncomfortable to breastfeed in public, and a majority of men and women did not want their child to be breastfed in public for fear of embarrassment.
And 75 per cent of respondents said it was unlikely their child would be exclusively breastfed for the first six months of life as recommended by the World Health Organisation......
....Prof Russell-Bennett said the study showed both young men and women did not understand the benefits of breastfeeding and perceived bottle feeding as convenient and easier.
Most did not know the answers to basic questions such as what age should infants be introduced to foods and fluids other than breast milk or formula, and does breastfeeding prevent allergies and infections in infants.
The answers are six months, and yes.
(FWIW Jellymaker hopes to breastfeed for as much of the first year as she can)
I am somewhat ashamed to admit that it is only in the past year did I begin to see breasts as anything other than a female sexual attribute (Ignorance not attitude). I am certain that I was not alone in this line of thought and I even think that many of my male friends not yet in the "Baby Zone" will probably still think this way.
I can empathise with young mums feeling ogled and I don't want anyone ogling my wife either. I was wondering if some mum's here may have some helpful suggestions on how to breastfeed publicly but in a discreet way?




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I never felt 'ogled' but then I knew I wasn't flashing my boobs around and for someone to see something they really had to get right up in my face and have a good old look.
Once I took EBM with me, and I ended up telling many people it WAS in fact EBM and not ABM, because I was so embarrassed that people mught be thinking I'm giving formula and not breastfeeding! Turns out most people really didn't care though

people would look especially when she was older, usually in disgust. 


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