I agree with Fionas and Just Me. Normalising it by replacing bottles with boobs would be the first step, and then Public Service Announcement type ads with common breastfeeding myths, the real story, and a big honkin contact line for the ABA
I never thought about it until you wrote that ... but I think most TV programs where there are babies are almost always fed with bottles. Even when they are tiny! No wonder BFing has become not the norm - bottles and babies are synonomous with each other in the media.