Yes, i have noticed more advertising from formula companies recently They do it by advertsing the toddler milk which is packaged in an almost identical way to the baby milks... same colours on the tin etc. Makes me so cross. I don't judge any woman for using artificial baby milk... I have had to use it on occassion... but why advertise it? In an ideal world 'formula' should be quality controlled so that it's all the same just like any other artifical body fluid replacement. Do they advertise insulin for diabetics? No, of course not... Do they advertise thyroxin (an artificial thyroid hormone replacement for people who have had their thyroid gland removed)... no they don't! So why artificial milk?