Sterla, I'm glad you posted this! I'm self-conscious about feeding in public as well. I've fed in a parents room and when that wasn't available, went back to the car! Plus, DP thinks it's inappropriate which is really not helpful... I like Salsa's idea of tucking the wrap into the bra strap. I also have a few bonds feeding/maternity singlets which are more modest than pulling up a top to feed.