You can contact Food Standards Australia New Zealand about this too, as they are the governing body for labelling laws. I have actually started my own baby food company, and this question came up during our labelling development. We decided to go with 6 mths+ for first foods, as babys health is more important to me than 2 mths extra profit. From what i've read/heard though, it is NZ who are dropping the ball in this area, as they refuse to change their laws and since it is a combined law for Aus and NZ, we won't either. Also, after a discussion with one big player, the big baby food companies seem to think that, if anything, the change will be back to from 4 mths+..Will have to wait and see, but i think this petition could really make a difference!!