Point taken about the WHO. Thanks for pointing that out..but i still feel that as long as my dietitians(and other independent health professionals) recommend bubs start solids at 6 mths(and as Dach said, it definitely doesn't cause harm to delay them until then), my company will recommend our first foods for 6 mths+. This seems to be a very touchy subject, but i don't ever want to be seen as putting profits before bubs health. I guess that the big players in the industry don't see it this way, and probably have their reasons for putting 4m+, but at our recent product launch it was terrifying to see how many parents(i'd say at least 75%) thought bubs started solids at 4 mths..i believe this labelling has alot to do with that, as there clearly is not enough education out there targeted to the majority of parents..