If it had formula in it and then says add baby's usual milk and mix, what if usual milk is formula? Then as you said Caryn, its flavoured formula. I agree that is very sneaky. Send a label to the Food and Drug Authority or similar in England. They should be aware that it contains replacement milk and not ordinary powdered milk, which shouldn't be given to babies. It should say somewhere on the box, clearly that it contains replacement baby milk.